MTV is embracing change. In nearly three decades on the air, almost everything about the cable network — from its programming, to its focus, to its place in popular culture — has changed with the times, except for its famous tagline, "Music television." Recently, the network quietly unveiled a new logo which has dropped the tagline entirely, indicating that MTV itself is leaving its original mission of being an all music channel.
The new logo and its focus on the personalities that drive the channel is based on recent show successes like "Jersey Shore," which turned its stars into celebrities overnight. According to Ad Age, MTV is looking into developing a new tagline to match its new logo.
What do you think the new tag line should be?
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