They are calling it a Diji-Touch and it is an interactive touch-screen machine that provides digital images of food along with nutritional content. After selecting an item on the touch screen, the virtual junk food enlarges, spins around, and shows the buyer how many calories are in the package before buying them.
The snacking companies getting involved in the project think the idea is "fun" and "playful," but would also create jobs and more revenue for their industry.
What do you think?
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